When I was a kid, all I wanted to do was perform. Being on stage was my escapism – I dreamt of touring the world, and I’ve spent as much of my time as possible playing live ever since. And I’m not the only one, because performing live has always been the perfect way to build a fanbase.

But what if performing just isn’t realistic? Whether it’s family ties, a full time job or you’re just more of a producer than a performer, there are any number of reasons you might not be able to play live. For a lot of people, the big one is stage fright. Glossophobia, AKA the fear of public speaking, affects 3 out of 4 people and can make the idea of performing live absolutely terrifying. 

There are a lot of different aspects of being an artist – having the talent, being a great songwriter, having something to say – but performing has always been a huge one. It allows you to connect with your audience and gives them something to relate to. So can you really make it as an artist without taking to the stage? 

Whilst a lack of performing is going to be a big loss, it doesn’t necessarily mean you can’t be successful. You just need a plan in place. The key is to ensure that even if you’re not playing live, you’re still visible. You’ve just lost a valuable weapon, so you need to figure out what you can do to replace it. Luckily, with social media it’s easier than ever to be seen without performing. So, you need to work out what you’re comfortable doing. Maybe being yourself on stage is too much, but have you considered an alter-ego? It worked for Daft Punk, Deadmau5, even Slipknot, it could work for you! Maybe you can’t perform in front of a crowd but you’re fine doing it in front of a camera. Maybe you could try out vlogging. Whatever it is, you need to find a way of telling your story and connecting with your audience so they don’t feel like they’re missing out. 

Instead of focusing on what you can’t do, spend your time and energy focusing on what you can do, and doing that consistently. Creating content that tells your story, and posting it regularly, is far more valuable than worrying about whether you can or can’t perform.